To celebrate the 2014 World of WearableArt Awards Show, Wellington is painting the city red with a retail window dressing competition, hospitality deals and building light installations, all themed on the colour red.
Friday, 26 September, 2014
Wellington paints city red for WOW®
To celebrate the 2014 World of WearableArt® Awards Show, Wellington is ‘painting the city red’ with a retail window dressing competition, hospitality deals and building light installations, all themed on the colour red.
WOW® General Manager Tim Launder says the colour red was selected for its vibrancy and its connection to the show.
“It was about choosing something distinctive and fun, and inspiring the retailers and restaurateurs who are participating. Also, we’re welcoming the Shaolin Monks to this year’s show, with a colour that in Chinese culture evokes happiness and good fortune.”
Councillor Jo Coughlan, chair of Council’s Economic Growth and Arts Committee, said that Wellington excels at this kind of promotion.
“With the enthusiasm of Wellington retailers, hospitality teams and building owners getting on board, it’s possible to make a real transformation to our compact city centre. It demonstrates that the spectacular energy of WOW® is well matched to the creative capital.”
Over 60 Wellington retailers have created themed window displays for the WOW® Window Dressing Competition. In addition to a judged