A well-made video communicates to your target audience in ways that other marketing tools don’t. Though online video will not replace direct mail, trade shows and websites as effective sales and marketing methods, it can enhance these marketing tactics to make them more interesting and effective.
If you are hesitant to launch an online video marketing program, consider this statistic: 52% of consumers say that watching online product videos makes them more confident in the purchase decisions they make on the web, Invodo reports.
An effective and high-quality online video marketing strategy however, requires planning, forethought and a consistent effort. To create a memorable video library that engages and delights the customer requires three essential ingredients: content, promotion and measurement.
The first task in creating your video marketing strategy is to choose your video topics. The most effective sales videos focus on the needs of your target audience that are difficult to communicate effectively via direct mail or other marketing mediums.
If you are having trouble finding the right topics to discuss in your videos, let your market research be your guide. After you discuss your company history and mission in your first few videos, talk about how your product or service solves your target audience’s most pressing personal or business problems.
Most importantly, make sure that your videos are interesting – instead of irrelevant and boring. If yo