A little while back, we told you about some truths about your corporate blog that you must face up to. Today, we bring you some more facts about corporate blogging that you need to incorporate into the basic approach you take towards your corporate blog. Keeping these points in mind would stand you in good stead when writing and maintaining your corporate blog.
If your corporate blog is being used merely to announce launches, releases and other product related news, you’re not blogging and you’re definitely not engaging; you’re merely broadcasting. Ideally speaking, a corporate blog must be platform for dialogue between individuals representing your organization through your corporate blog. For the reader, the conversation with these individuals is a major influence on how he interacts with, and ultimately feels about your brand.
Yet, some companies go out of their way to avoid user interaction: they’d even disable user commenting on their corporate blog.
What must be borne in mind with respect to any corporate blog is that unless you can manage to get regular back-and-forth conversations going with your readers, ‘engagement’ is not happening at all. Encourage comments and suggestions, ask for solutions and contributions; there are plenty of ways to get the two-way traffic flowing.
Some organizations make the mistake of keeping the tone of the corporate blog too much like they’re making a corporate statement. Sometimes the
The fundamental reason for your company to have a corporate blog is to have a strong online presence and representation. Everything is online. With the rapid growth of forums and social sites, one comment or post against your company, and the world knows about it. In this regard a corporate blog comes handy since you can control the extent of damage by having a simple post on the issue. The real question is however, how do you blog for business? Any enterprise undertaken, no matter how small, must give profit or else it’s a waste of time and resources. Blogging for business is not to be looked at with the traditional perception. Your business is not just on the new customers your blog will bring, but how well you keep your repeat customers happy. A corporate blog goes a long way in customer relations and that is a great help for business.